John & Archie


Hi, I am John and this is my goalie dog Archie and we live in the Greater Toronto area. Last November on a single, wet evening here locally, 17 pedestrian crashes occurred in just over 4 hours, a very tragic event for our greater community. This prompted me to followup on a long held idea of creating a collapsible umbrella that was exclusively designed for pedestrian visibility with other unique features thrown in.

Most crosswalk crashes occur in low light conditions (early morning or evening) and these crashes can spike in periods of precipitation due to the further erosion of a driver's ability to see you as you cross the street. In the vast majority of pedestrian crashes, the driver does not see the pedestrian.


After a number of prototypes and field testing, in March I launched LifeLight Umbrella, the world's first collapsible umbrella exclusively designed to not only keep you dry but also help keep you or a loved one safe at crosswalks.

Following our launch, LifeLight Umbrella was featured on a number of Canadian and US media and national publications. Numerous first responders including police officers, firefighters and paramedics have purchased a LifeLight Umbrella for themselves as well as family members which I feel is also a great testament to our safety benefits.

Today it is very humbling to now have LifeLight Umbrella users from Toronto to New York City to Miami to Los Angeles to Seattle to Vancouver! What is also great is over half of LifeLight purchases represent more than one umbrella, typically people also buying for loved ones.

 With groups such as the US Governors Association highlighting pedestrian crashes are at their highest level in 30 years, now is never a better time to add more visibility to your pedestrian treks during inclement conditions.

My quality umbrellas also are windproof up to below hurricane strength, durable (abrasion resistant waterproof fabric), come in a number of colours and are technology ready with our technology pocket measured to fit common Bluetooth trackers. The addition of a tracker enables users to view where they last left their umbrella via an app on their phone. In reverse, your umbrella's tracker could be used to find your phone!

All of our umbrellas come with a one year replacement and no returns are ever required - if you experience any issues with your purchase within 12 months, simply contact me for a complimentary replacement. 


Be Seen and Be Safe.

John & Archie